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Conferences & Tradeshow SWAG

Are giveaways, swag, and gifts crucial to conferences & tradeshows? Well, there are pros and cons, of course.

PRO: It’s always good to leave the attendees with a little gift or takeaway. How can you go wrong with that?

CON: The expense. Let’s face it, we know that budgets can be tight and you have focus on the value-added.
Here are 3 ways to determine the best type of giveaway, swag or gift so that it gives value and leaves your attendees feeling appreciated.

Is the Product Aligned to the Audience?

From Condit.com: It’s crucial to offer SWAG items that align with your target audience’s interests and needs. Providing useful, high-quality items can increase the likelihood of attendees keeping and using them, reinforcing your brand’s positive association. Items that “sit on a shelf” for years after the event may not be as effective as a giveaway that’s used everyday.

Is it Sustainable?

There is more & more request for sustainable items – think the 3 R”s – reduce, reuse, recycle.

Look for products that are made from recycled materials, items that can reduce waste, and items that can be recycled once used up.

Is It Brand Identifiable?

As much as the product is about your audience – it’s also about your brand. How does it have significance to your brand, your business? Does it show off your branding? Does it represent your business in a professional way? Will you be remembered?

We can help you get aligned.
Talbot has a large selection of sustainable products.
Together, we’ll get your brand noticed!