Getting Ready for the Holidays … and I don’t mean Summer.
The holidays – no, not summer! Looking ahead to the December holiday season, it’s not too early to start planning. Our industry experts are telling us that supply might be limited and pricing may increase as we get into Q4 for 2021.
Indeed, the autumn run up to year’s end is traditionally promo’s busiest time as clients order items to gift to employees and their own customers, which means demand on already stressed industry stock levels could intensify, making it harder to find first-choice products and alternatives when those are depleted.
Because many suppliers, like companies across industries, are struggling to establish adequate staffing levels given the economy’s current jobs glut, delays in getting orders decorated and shipped could possibly lengthen. Add to that the fact that domestic transport carriers are stretched and could be further so given all the late-year shopping activity…and in promo the reality is that last-minute orders just might not make it on time as they have in the past during the fourth quarter.
(taken from Advertising Specialty Institute)
If you know what you want to be gifting during the holidays or need ideas, we highly recommend you get started with the process. Being well prepared is better than being stressed. .