ACTION: ECO-FRIENDLY

Earth Day is celebrated each year on April 22nd. What are your plans this year?

The trend towards “eco” products is growing quickly and Talbot Marketing is excited to be sourcing an abundance of promotional product ideas to meet this demand.

81% of people polled expect companies to be environmentally conscious in their advertising and communications, and 69% of respondents said they were doing everything possible to minimize their carbon footprint.
www.strategy-business.com

 

5 Ways to “go green” with your products:

1. Select items that incorporate nature.
2. Buy as local as possible.
3. Choose products that “give back”
4. Look for items that are made from recycled items.
5. Give products that can be used over & over again.

 

85% of consumers have become ‘greener’ in their purchasing in recent years.

It’s time to think about what you can do to celebrate Earth Day!

 

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Case Study:

• Frame of Mind Coaching™ Virtual Event Seed Paper Coasters (from BotanicalPapers.com)

 

Objectives:

• Organize an engaging online event for its leadership and coaching training program.
• Send participants a gift with materials they’d need, plus a bunch of goodies.

 

Strategy and Execution:

Frame of Mind Coaching™ (FOM) is a coaching methodology that helps executives, business owners, and industry leaders achieve their goals.

In a recent marketing blitz, Frame of Mind Coaching included plantable seed paper coasters to go with coffee mugs in their gift packages for participants across North America.

The overarching principle of FOM Coaching is “what you focus on grows”, meaning that focusing attention on the good in life tends to make the good show up more.

Seed paper is a great metaphor for that principle as it grows into flowers with proper care and attention.

The seed paper coasters are also quite durable, making them a practical gift that participants can continue to use, reminding them of their time spent with FOM Coaching and that they can start planting whenever they choose to.